“Ek Thaila, Ek Thali” emerged as a transformative step in promoting sustainable behavior during the Mahakumbh 2025, one of the world’s largest religious gatherings. With crores of devotees visiting the sacred site, this campaign helped reduce environmental stress through people-led waste prevention strategies.

🔍Key Impact Highlights:

Plastic Reduction at Scale: Lakhs of single-use plastic items, bags and other disposables were avoided due to widespread awareness and distribution of reusable cloth bags (Ek Thaila) and stainless steel plates (Ek Thali) among pilgrims and prasad distributors.
Behavioural Shift: The campaign successfully shifted mindsets—devotees were encouraged to carry either their own reusable items or distributed by Hariawal Teams, leading to more conscious consumption during mass cooking, community kitchens, and street food distribution.
Community Participation: Local volunteers, religious groups, and youth organizations came together to drive awareness campaigns, offering practical demonstrations on waste segregation and reusable alternatives.
Model for Future Events: The campaign became a replicable model for zero-waste religious and public events, showcasing how traditional values combined with modern awareness can lead to massive environmental gains.