“Mata Bhumi Putro Aham Prithivyah”
— The Earth is our mother, and we are her children.
This ancient Vedic wisdom reminds us of the sacred bond we share with the land beneath our feet. Soil is not just dirt—it is the foundation of life, nourishing our crops, supporting biodiversity, and sustaining ecosystems.
But today, that foundation is under threat. Uncontrolled land exploitation, excessive use of chemical fertilizers, and unsustainable farming practices have led to soil erosion, nutrient loss, and degradation across Punjab. Recognizing this urgent crisis, PSG activist are working tirelessly to promote sustainable land use and soil conservation.
PSG Approach to Jameen Sanrakshan
Awareness Campaigns for Farmers
We conduct targeted outreach in rural communities to educate farmers about the importance of preserving soil health.
Promotion of Crop Rotation & Organic Farming
Encouraging traditional and nature-friendly agricultural techniques that restore soil fertility and reduce dependency on chemicals.
Reducing Chemical Fertilizer Use
Guiding farmers to shift toward biofertilizers, composting, and natural soil enrichment methods.
Preventing Erosion through Land Management
Advocating for terracing, vegetative barriers to prevent topsoil loss in vulnerable areas.
Why It Matters
Healthy soil is a non-renewable resource. Once lost, it cannot be easily restored. We believe that protecting the soil is not just an environmental duty—it’s a moral and cultural responsibility. Through Jameen Sanrakshan, we aim to nurture the land that feeds us and protect it for future generations.
In recent decades, polythene and plastic waste have emerged as major environmental threats, contributing to pollution, health hazards, and the proliferation of microplastics. The urgent need to shift away from single-use plastics is crucial for a sustainable future.
As PSG members, we are committed to tackling this issue by promoting eco-friendly waste management practices. Together, individuals, families, businesses, and communities can play a pivotal role in reducing plastic consumption and fostering a cleaner, greener Punjab.
Cleaner Homes, Greener Communities – PSG’s Area-Wise Initiatives
Households & Families
Encouraging sustainable waste practices in everyday life and making eco-conscious choices at home.
Commercial Establishments
Providing guidance to businesses on waste segregation, recycling, and sustainable alternatives to plastic.
Residential Areas & Communities
Implementing waste management solutions across cities, towns, villages, and colonies to build a cleaner environment.
Action Plan: Reducing Plastic Waste, One Step at a Time
Effective Waste Disposal
Promoting proper disposal and management of plastic and household waste to minimize environmental harm.
Waste Segregation
Encouraging households to separate wet and dry waste for easier recycling and resource management.
Recycling Initiatives
Supporting the sale of recyclable dry waste to scrap dealers, as well as promoting matka composting for organic waste and home gardens.
Reducing Single-Use Plastics
Advocating for the use of cloth bags and other sustainable alternatives to plastic, reducing the reliance on disposable plastics.
Creating Eco-Bricks
Introducing innovative methods like using plastic bottles stuffed with non-recyclable polythene waste to create eco-bricks for construction and other creative uses.
A Grassroots Movement for a Greener Future
This initiative is designed to instil eco-conscious habits at the grassroots level, ensuring that every individual, family, and community is actively engaged in reducing waste and contributing to a cleaner, more sustainable Punjab & Chandigarh tricity region.