PSG- ‘5 J’s’ Campaign: A Holistic Model for Environmental Sustainability

Pariyavaran Sanrakshan Gatividhi’s flagship initiative, the ‘5 J’s’ Campaign, is built on this very foundation. It promotes a unified, action-oriented approach to preserving these natural resources, recognizing that the health of our planet depends on the harmony between them.

The 5 J’s: Our Pillars of Conservation are:

1. Jal Sanrakshan (Water Conservation)
   Advocating for efficient water use, rainwater harvesting, and protection of water bodies.
2. Jameen Sanrakshan (Soil Conservation)
   Encouraging organic farming, soil health restoration, and prevention of erosion.
3. Jungle Sanrakshan (Forest Conservation)
   Promoting afforestation, reforestation, and protection of native tree cover.
4. Jeev Sanrakshan (Wildlife Conservation)
   Raising awareness on biodiversity protection and habitat preservation
5. Jan Urja Sanrakshan (Renewable Energy Conservation)
   Supporting the shift to clean, sustainable energy sources like solar and bioenergy.